New 2010 Assos Swiss Federation and Mille Jerseys

Assos are using their stand at the Eurobike 2009 show to unveil some of the new 2010 product range. First up is a redesigned Swiss Federation jersey which is reported to be a different material to the current version. I'd expect this to be the "Plasma" of the SS.Uno and 13 jerseys. The design has also been reworked, looking a little like the custom BMC/Swiss National Championship sported by Markus Zberg. It's certainly much more modern than the existing one and something that I'll be handing over the funds for as soon as I can.

The next items on display were two more jerseys, this time forming part of the new "Mille" range, intended, like the shorts of the same name, for longer rides and therefore a bit looser fitting than the racier cut jerseys. There will be both long sleeve and short sleeve available and the colours appear more subtle and less saturated than previous offerings. The long sleeve looks particularly interesting as this is something Assos don't currently offer, with the jacket/jersey hybrid intermediateEvo being the closest.

Finally, the base layer range will be expanding with new items for very cold days, incorporating wind blocking and micro fleece materials, as well as super lightweight items for the hottest weather.

Pricing for the Mille jerseys and new base layers is said to be "aggressive", so hopefully this is a reduction in profit margin, or reduced production costs and not a loss in quality.

No release information is currently available but given that Assos traditionally release items at the start of the appropriate season it looks like it may be spring before these are in stores. There doesn't appear to be any new autumn or winter products but as this news was compiled from various sources on the web it may be that they have been overlooked or simply not reported due to time or space constraints.

Images courtesy of Velonews and bicycling.com